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Supporting employees through change, strengthening engagement.
A look at how BetterHealth and ChangeEngine partnered to maintain communication continuity, support a major HR transition, and prepare for a strong second half.
Communication continuity during a year of change.
From January through June 2026, BetterHealth navigated a significant HR restructuring while preparing for Open Enrollment, launching wellness initiatives, and supporting onboarding.
Strong engagement maintained through organizational transition.
Engagement held strong through transition.
Managers engage nearly twice as much as employees
New employees lead participation rates
Drive the strongest engagement
Highest engagement of the day
Where employees are leaning in.
Operational and administrative teams continue to generate the strongest engagement, demonstrating the value of timely, action-oriented communications.
Leverage Auto Follow-Ups and shorter, more visual communications to increase engagement among lower-performing audiences.
Managers lead the way.
Managers are BetterHealth's most engaged audience, making them a powerful channel for cascading communications and reinforcing organizational priorities.
Manager opportunity areas
Open Enrollment Manager Toolkit
Monthly Manager Newsletter
Leadership Talking Points
Manager Coaching Campaigns
When BetterHealth's audience is most engaged.
Strongest operational engagement
Strongest culture & recognition
Schedule high-priority communications, surveys, and Open Enrollment messaging during afternoon windows to maximize engagement.
Open Enrollment readiness.
Open Enrollment represents one of BetterHealth's most important upcoming employee communication initiatives. This quarter focused on preparation, planning, and ensuring all communications are ready ahead of launch.
Open Enrollment communications drafted and prepared
Communication strategy completed ahead of schedule
Employee education content planned and organized
Auto Follow-Up capability available to support engagement
Foundation established for a successful enrollment experience
"By preparing communications in advance, BetterHealth is positioned to deliver a seamless Open Enrollment experience while reducing administrative burden on the HR team."
Employee wellness & culture.
As BetterHealth continues supporting a distributed workforce, employee wellbeing remains an important focus area. This quarter, ChangeEngine partnered with BetterHealth to develop wellness communication strategies and prepare future employee engagement initiatives.
Stress Awareness Month
A wellness campaign developed to support BetterHealth's distributed workforce, ready to deploy as part of upcoming employee engagement initiatives.
Remote employee-focused wellness resources created
Burnout prevention content prepared
Manager support resources planned
Future wellness communication opportunities identified
"Investing in employee wellbeing supports engagement, connection, and long-term organizational health."
Supporting BetterHealth through transition.
HR restructuring support
Communication continuity maintained
Ongoing campaigns preserved
Open Enrollment preparation completed
Strategic communication guidance provided
Employees continued receiving timely communications despite significant organizational changes.
Where we focus next.
Launch Open Enrollment Communications
Deploy the prepared communications and deliver a smooth enrollment season.
Pilot Auto Follow-Up during Open Enrollment
Activate automated follow-ups to boost completion and reduce HR workload.
Expand Employee Wellness Communications
Scale wellness programming and roll out planned campaigns.
Evaluate Employee Feedback through Listen
Build a structured cadence of pulses and feedback loops via Listen.
New HR Team Enablement
Equip the new HR org with templates, workflows, and playbooks.
Manager Engagement & Coaching
Scale the channel that already drives the most engagement.
Auto Follow-Up.
Automatically re-engage employees who haven't seen a critical communication — without adding manual work for HR.
- Identifies non-engaged employees automatically
- Sends targeted follow-up reminders
- Improves communication visibility
- Reduces manual HR effort
Higher participation rates and increased communication reach.
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Cross-channel sequencing.
Reach employees where they already are — pairing Email for context with Teams for reinforcement to maximize engagement without overwhelming inboxes.
- Email delivers detailed context, a trusted sender, and clear next steps.
- Teams reinforces the message where employees already collaborate, lifting visibility and response.
- Sequenced timing keeps the message top of mind without flooding inboxes.
- Consistent cross-channel messaging maximizes engagement across every touchpoint.
Higher completion rates and consistent message delivery — without adding inbox noise.
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Listen module.
Move from reactive pulse-checks to a continuous employee listening program.
- Open Enrollment Feedback
- New Hire Experience Surveys
- Culture & Belonging Pulse
- Manager Effectiveness Check-Ins
- Wellness Campaign Feedback
Real-time employee insights
Automated survey distribution
Centralized reporting
Actionable leadership dashboards
Pages.
Always-on destinations that consolidate evergreen content and reduce repeat HR inquiries.
Open Enrollment Hub
New Hire Resource Center
HR Resource Library
Culture & Engagement Hub
Despite significant organizational transition, BetterHealth maintained communication continuity, prepared for a successful Open Enrollment season, and established a strong foundation.
The next phase focuses on launching strategic employee initiatives, expanding employee listening, empowering managers, and scaling engagement through automation.
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